Webinars are one of the most popular online marketing techniques to generate customers of the past decade.
In this post we’ll look it when you should be using webinars in your online business and if they’re even right for you.
When To Use Webinars
Webinars should be used when you can effectively package a solution that solves a problem for people in your industry that you can charge $500 – $5,000 for. Webinars are very common when selling informational products, consulting & high ticket eCommerce products.
4 Most Important Webinar Elements
When using webinars, you need to make sure that you’re positioning your webinars in a way that will garner you the highest returns on your investment.
Most webinars that are put out there fail so I definitely recommend following a Perfect Webinar Blueprint by someone that has done it successfully again and again in a ton of different industries to get a head start.
When it comes to writing webinars, first you need to make sure that you have these four things in place:
- Know Your Audience.
You need to have a thorough understanding of who you’re marketing to.
What are their pain points?
What do they have problems with?
What type of language resonates with them the most?
This is a pretty common tip that most online marketing gurus like to give but it’s definitely the first step towards a successful webinar.
Even more than that, you should know where your audience is congregating and where you can find them.
This will help you nail down your social media advertising strategy to drive traffic to your webinars instead of shooting blind.
If you have the perfect webinar but the right audience doesn’t is it, that webinar will fail.
- Effective Webinar Copy
This is the hardest but most important element of the webinar.
You need to be a fairly experienced copywriter and understand how to communicate your message effectively.
That’s why I recommend just getting the Perfect Webinar Script for just $7 so you have a really good outline that you can follow to get you the best bang out of your time invested (and your buck too).
You have probably been on a ton of webinars before or heard about them and you might have a general idea to how the webinar works and why they might be doing some things but having a thorough understanding of the intentionality behind EVERY STEP of the webinar will definitely help you understand it way better.
Webinars are generally split in 3 different sectors.
In the introduction, the host is trying to incentivize the audience to stay till the end, the host showcases his authority and tries building rapport with the audience and talks about what’s going to be covered in the webinar.
In the content section, the host shares a ton of valuable information that the audience has actually signed up for. You generally want to share the WHAT to do in this section and not the HOW since your product will share the HOW in way more detail and you don’t want to overwhelm the audience to a point that they leave the webinar.
In the pitch section, this is where everything ties up. The host tries to effortlessly move from the valuable content to portraying the product as their solution and then showcase the product. The product generally is the vehicle that will help get the audience to the desired goal or destination while also having side-bonuses that destroy all the false beliefs and common objections that audience members might have.
That’s essentially the entire idea and scope of a webinar but it’s obviously way more intricate than that.
- Follow Up Sequence
After you target the right audience and write your perfect webinar, you’ll need to follow up with your audience.
There are tons of effective ways that people do this.
The most basic is through email marketing based on the audience member’s behavior.
Now that they’re on your email list, you can do all sorts of things.
You can build up hype for the upcoming webinar.
You can target people that didn’t show up with reminders.
You can target people that landed on the cart page but didn’t buy with reasons why they should buy.
Apart from that, you can follow-up through retargeting ads based on people’s behavior.
You can retarget people that landed on your opt-in page but didn’t sign up with more incentives to sign up.
You can retarget people that signed up but didn’t show up with reminders.
You can re-target people that showed up but didn’t buy with testimonials, videos destroying objections and way more.
Now you also have them in your email list & in your facebook pixel as parts of your audience!
You can provide them with way more value through these mediums and strengthen your relationship with them enough so they eventually trust your content enough that they might want to buy your high-ticket webinar product in the future.
You can obviously also push some of your other products and services – just make sure they make sense based on what step of the funnel they’re at at the moment.
- Webinar Hosting Platform
Now that you got almost everything on lock, you’ll lastly need a webinar hosting platform that will combine all these things together.
You’ll send the traffic from your audience targeting here.
You’ll host your Perfect Webinar here.
You’ll follow-up with people based on the tracking the webinar platform has.
When it comes to choosing the right one for you, it can be really difficult.
For me personally, I really value:
- Ease of Use
I try my best to keep an eye out on all the best webinar hosting platforms to stay ahead of the competition and keep updating my Updated List of The Best Webinar Hosting Platforms too!