Webinars: 18 Things You Should Know

Webinars are the highest converting marketing funnel type as of 6th December 2021.

The ability to build rapport, show authority, build time-investment, agitate problems & provide a solution in one marketing method is INCOMPARABLE to anything else.

With that being said, it can be really hard to get started with webinars…

That’s why we created the Best Webinar Hosting Platform Comparison List so you can make a more informed decision on what webinar platform you should choose based on:

  • Features
  • Design
  • Customer Reviews
  • Pricing
  • Ease of Use
  • Customer Support

Apart from that, we also recommend checking out this $7 Perfect Webinar Framework that will help you predictably write and present a simple but proven webinar for your business that has already helped turn hundreds of entrepreneurs into 7-figure webinar presenters.

Here are 18 things that you need to consider when it comes to webinars:

Webinar Is It Legit?

Webinars are definitely legit for both parties involved!

The host gets to effectively communicate with his audience, share their education and promote their products.

The audience get to attend an online conference that they intentionally signed-up for and watch the webinar held by the host (or multiple hosts).

How Webinar Software?

Webinar Softwares are necessary for hosts to use to deliver their webinar. Most of these webinar softwares suck but there are 5 that have amazing features, design & super easy to use.

Most of them float around $500 per year or so but can be tried for free!

Check out the Best Webinar Softwares.

What Are Webinars Used For?

Webinars are primarily use to sell products online. 

The general approach is one where the host creates a webinar funnel that they send traffic of interested people to.

Throughout this funnel, the visitors have the option to sign-up to the webinar and select the particular time/date that they want to attend the webinar on. This could also be a live webinar that only has 1 date.

The webinar structure generally follows a similar pattern that can be split into 3 sections:

  1. Introduction

This is mainly used to introduce the topics the host is going to be covering, some small talk to build rapport and some authority-building claims from the host.

  1. Content

This is generally the educational part that the visitors sign-up for. Visitors get a ton of value depending on who the host is but it’s generally not advice that you can directly take action on.

It’s generally advice that helps but leave you still “needing more”.

  1. Pitch

This is where the host presents their product as a solution for the “still needing more” issue mentioned earlier.

This is generally a combination of education, community & some apps/softwares.

Webinar Is It Free?

Webinars are free to watch and free to host!

There are some webinars that need an attendance fee but these are really rare since generally the money is made on the products being pitched at the end.

The only price involved in webinars is the webinar hosting platform you choose to go with that is generally around $500/year or so which is fairly affordable for most businesses given the amount of features, design & functionality it provides.

Check out our recommended list of webinar hosting platforms here!

Is Webinar An App?

No, most webinars are actually cloud based. This means that you can host & watch them on your internet browser.

However, there are a couple of popular webinar apps like Zoom and GoToWebinar that need you to download an app.

Why Webinars Don’t Work?

Most webinars don’t work because… they suck.

By that I mean, you haven’t applied the information you learned about webinars effectively into your business.

Either that or the information you got was wrong or outdated.

The second option is generally the more common reason.

I recommend you check out this $7 Perfect Webinar Framework by Russel Brunson that has helped hundreds of online marketers and entrepreneurs grow a profitable 7-Figure Webinar.

How Long Should A Webinar Be?

Really depends on the niche and product but generally it should be at least 1 hour and can go for as long as 2 hours and a half.

The higher the price point, the longer it should be. The amount of time-invested from the audience the more likely they are to buy from you at the end.

Why Webinar is Important?

Webinars are crucial for most businesses that sell products that cost more than $297 because:

  • They allow you to effectively build rapport/authority
  • Easily be able to segment your audience based on webinar behavior
  • Agitate problems in your industry that your products solve
  • Provide your audience with the perfect product for them
  • Build “time-invested” from your audience which increases trust and likability

Is Webinar a Video Call?

It could be. 

Depends on the app & goal of the webinar but it’s generally not.

Some apps ask you to allow usage of your microphone and camera but it’s the host’s job to pull-in people onto the screen or into the call if they want to.

Commonly, hosts only bring on people from that audience that allow their camera & microphone and have also raised their hand.

If you don’t want to go on the video call, don’t raise your hand!

Are Webinars Worth It?

Definitely!

For the host, it’s definitely worth building a 1-2 hour video that effortlessly builds rapport & authority with your audience member while also selling your product for you.

A webinar for you is essentially a salesperson that doesn’t get sick or sleep that you can leave running forever.

For the viewer, it can be worth it but it can also be a waste of time. Make sure you research the host prior to watching to see if they’re credible and have some valuable information that they’re going to share or if they’re just a charlatan trying to make a quick buck off you.

Is Webinar Safe?

Yes! Feel free to download any trust webinar app like Zoom or GoToWebinar.

If you’re wary of a specific webinar, make sure to do your due diligence and research the software or particular host.

How To Broadcast Webinar?

There are hundreds of different webinar broadcasting softwares but the best two options are EverWebinar for Recorded/Evergreen webinars and WebinarJam for Live Webinars.

Check out our Best Webinar Hosting Platform Comparison List to see our justifications as to why.

After you get your webinar hosting platform, there is a super simple step-by-step process you have to follow that takes 10-15 minutes to set up!

Why Do A Webinar?

Webinars are the best way to build rapport, likability & authority with your audience while also being able to sell your products after agitating issues in your industry.

Apart from those benefits, a webinar could also become your FREE salesperson that you run traffic to that automatically closes a percentage of people on the products you promote without it getting sick or tired.

How Webinars Can Help Your Business?

Think of Webinars are Robot Sales People for your Business.

You drive people to them, they build rapport & authority with your audience, they agitate issues with your audience and provide them with your products as a solution!

They do the same things a regular salesperson would do… without sleep, getting tired, getting emotional, losing effectiveness etc…

Why is Webinar Landing Page?

A Webinar Landing Page is a page that you send people to and prompt them with the ability to sign-up to the webinar.

Usually a webinar landing page is fairly simplistic and has a title, entry field & sign-up button. 

Apart from that, the visitors are also prompted with the Date/Time that the webinar is held at.

The visitors can usually choose their Date/Time unless it’s a Live Webinar.

What Are Webinars Benefits?

Webinars are crucial for most businesses that sell products that cost more than $297 because:

  • They allow you to effectively build rapport/authority
  • Easily be able to segment your audience based on webinar behavior
  • Agitate problems in your industry that your products solve
  • Provide your audience with the perfect product for them
  • Build “time-invested” from your audience which increases trust and likability

Why Are Webinars So Effective?

Webinars are primarily use to sell products online. 

The general approach is one where the host creates a webinar funnel that they send traffic of interested people to.

Throughout this funnel, the visitors have the option to sign-up to the webinar and select the particular time/date that they want to attend the webinar on. This could also be a live webinar that only has 1 date.

The webinar structure generally follows a similar pattern that can be split into 3 sections:

  1. Introduction

This is mainly used to introduce the topics the host is going to be covering, some small talk to build rapport and some authority-building claims from the host.

  1. Content

This is generally the educational part that the visitors sign-up for. Visitors get a ton of value depending on who the host is but it’s generally not advice that you can directly take action on.

It’s generally advice that helps but leave you still “needing more”.

  1. Pitch

This is where the host presents their product as a solution for the “still needing more” issue mentioned earlier.

This is generally a combination of education, community & some apps/softwares.

How Can Webinars Be Improved?

There are hundreds of tweaks that you can make to a webinar and each can increase your conversion rate by 0.0001%.

However, the main way to improve your webinars is generally to follow a webinar framework that helped other webinar hosts build 7-figure webinars.

Now you can either look at all the successful webinars out there and try to understand what makes them successful and why they do what they do….

Or you can check out this $7 Perfect Webinar Framework by Russel Brunson that provides you with a simple effective framework that has already helped hundreds of entrepreneurs grow a 7-figure webinar!

Are Webinars Considered Training?

The main part of the webinars is indeed training & education. Generally there is an introduction prior to the training section and a product/solution pitch after the training section.

Final Thoughts

Now that you know way more about webinars, I recommend that you check out these handful of resources that will make your journey with webinars way easier and more profitable!

  1. Check Out Our Updated Comparison List of The Best Webinar Hosting Platforms. These platforms are compared based on features, design, pricing and many other factors.
  1. Get The $7 Perfect Webinar Framework and Get Instant Access To A Simple, Proven Webinar Framework That Has Turned Hundreds of Entrepreneurs Into 7-Figure Marketers.