So, you want to know the best way to send mass email?
Email Marketing is definitely the most profitable action that an online marketing business can do.
There are almost literally no costs apart from some email marketing software costs.
The main goals of email marketing are generally to either build rapport with your target audience or try and persuade someone to buy a particular product.
The main questions that is usually brought up when people realise the insane benefits of email marketing is:
- What are the best email marketing softwares to use to send emails?
- What is the best way to send MASS Emails?
Different Levels of Email Marketing
Before we jump into the answers, we need to understand the three levels of email marketing.
The first level is Cold Leads.
This is where you send emails to contacts that you have never interacted with before.
These are generally the hardest types of emails since you have:
- Never interacted with these people
- Never built rapport
- Never shown authority
- They never “consented” or “agreed” to sharin their email personally with you.
These types of email are generally more popular in the B2B (business to business) space and frowned upon in the B2C (business to customer) space.
The second level is Warm Leads.
This is where someone willingly gives you their email (generally in exchange for something of value to them) and you are entered into your email list.
This strategy is generally the most popular across most businesses and countries and most customers worldwide are super familiar with this model of conversation.
The final level is called Hot Leads.
These are people that have willingly entered your Warm level and decided to go forward in the relationship with your business and bought something from your business.
These are also popularly known as “Buyer Traffic”.
The model here is almost the same as Warm Leads but these leads are way more likely to be receptive to your emails & messaging since they already have shown that they trust you enough to buy from you.
With that being said, let’s jump into the first section on the best way to send mass email to cold leads.
Best Way To Send Mass Cold Emails
The frowned upon strategy of cold email that is actually super powerful and common practice in B2B.
As mentioned above, these are the hardest types of leads or conversations to generate so you need to make sure and try and build a relationship or rapport rapidly through your messaging.
These types of emails are generally fairly short, show authority, show intent & have a clear goal in mind.
The best way to send mass email to cold leads is by using an app called Woodpecker (you can try for free without CC for 30 days).
Woodpecker allows you to send mass email to your entire cold email list, automate your cold email outreach while also automating your email follow-up sequence.
The really good thing about woodpecker is that it sends the emails in a way where they try their best to optimize your emails likelihood of being delivered AND not end up in the spam/promotion tab.
Apart from that, as you know, money is in the follow-up and most people generally need 7-10 messages or “hits” before buying something. Woodpecker allows you to automate your follow-up sequence and let the app automatically follow-up with your emails after 1 day, 2 days, 7 days etc…
There are other similar apps to Woodpecker but they have:
- Way less features
- More expensive
- Less Intuitive.
Note: Woodpecker is considered the best option as of – 21st January 2022.
If you’re doing email marketing to warm or hot leads, then the best way to send mass emails for email marketing is coming up next!
Best Way To Send Mass Emails For Email Marketing
Now, the main difference between cold email and regular email marketing is that someone is willingly giving you their email to join your email list.
As you already know, there are HUNDREDS of email marketing softwares that you can use for this type of email marketing.
However, most of them suck.
We decided to go through the top 50 email marketing softwares and test all of them and compare them based on:
- Ease of Use
- Customer Support
- Design & Features
- Customer Reviews
As of 21st January 2022, here are the best 5 email marketing softwares you should try! (#1 is the best option).
These email marketing softwares all allow you to send mass email to your audience however it truly depends on the size of your audience how “mass” it is.l
What To Do Next
Thank you so much for reading my post about the Best Way To Send Mass Email!
My goal was to clear the fog surrounding this issue for you.
What you should do next is check out the recommended softwares that will help you with the best way to send mass email.
If you want the best way to send mass email to COLD EMAILS, then you need to try out WoodPecker for free.
If you want the best way to send mass emails to WARM or HOT EMAILS, then you need to check out our updated comparison list of the best email marketing softwares as of 21st January 2022.