What is Email Marketing
Email Marketing, as the term suggests, is marketing through email.
This marketing campaign is generally initiated by the user filling in an opt-in form that the business owner created and hence becoming part of the businesses’ audience.
The main method used to accomplish this goal is generally in some form of “trade” for the user’s email address.
This trade really depends on the business & niche you’re in but some common things that are generally promoted are:
- Free Guides
- Coupons For 10-50% Off
- Free Templates
- Free Consultation
If the reward that the business is offering yields greeter value to the user than “preserving” the inbox space of their email then it would be smart for the user to opt-in (which is generally the case unless the free reward is literally useless).
Why You Need To Do Email Marketing
Because of the CASH BABYYYYYYY $$$$$$$$/
Just joking… but really.
93.2% of successful online businesses say that their main profit driver is through email.
Read that sentence again and notice the wording. Mainly These two parts:
- Main Profit Driver
It’s not just a revenue driver but since email marketing is essentially free once you have the user’s email, the margins will be way higher than remarketing ads or phone calls.
The only cost is the email marketing software that you use but these are fairly affordable if you know how to choose the best email marketing software between all the competitors.
In the next part of this article, we’re gonna check out what is the best way to find the right email marketing software for you.
How To Choose The Right Email Marketing Software
This can be a hassle for most people – and I don’t blame them!
There are hundreds of competitors promising the world.
They all have some crazy social proof and claims about deliverability.
Well not to worry!
We went through the top 100 most popular email marketing softwares and compared them on a 6 most important factors that you should consider when choosing the right software.
The 6 factors you NEED to look at when choosing an email marketing software are:
- Ease of Use
- Customer Support
- Design & Features
- Customer Reviews
With all those 6 in mind, we came to a conclusive list of the best 5 email marketing softwares last updated on 19th September 2021.
How To Effectively Create A Profitable Email Marketing Campaign
There are two popular methods of email marketing that most people seem to lean towards with the second one yielding infinitely better long-term results.
Both of these methods rely on initially creating a free “bait” that your target audience would flock towards.
If your goal is to create a business that helps plumbers, a free guide on how to farm your crops is probably not gonna be enticing to your target audience.
However, a free guide that shows them exactly how to predictably grow their plumbing business and get more clients will definitely entice them especially if you’re a specialized plumbing marketing agency!
This is where the two methods mentioned above diverge.
The first method focuses on promoting their entire product line to the users after someone signs up with the idea of “one or more of these products will definitely click with the user”.
These products are generally coming at different angles and fix different possible problems in the niche.
This technique is decent but it does rely on the product hitting the user at the right time.
The second method of email marketing is an “indoctornation and preframing” approach.
The goal here is to build a relationship with valuable information that would help your perfect target for the first couple of email.
This will make you way more likeable and authoritative in the users brain. After building value with your audience, then you want to create an email sequence that hints at a product and make the users want a solution for the problems you’re agitating.
You want to point our problems in the “system” or in the niche you’re in with no calls to action and after a couple of emails of preframing in this way, you can send out an email promoting a solution for it.
This way not only do they like you, find you as an authority & are agitated with the problems in the industry but they feel the NEED for your solution in that area.
This is way more likely to yield a better ROI than just throwing rocks and seeing what sticks.
I would argue that the first option is only superior in markets like ecommerce or retail stores that have hundreds of products that can’t be seen as “needs” but more so “commodities” but in most other industries – the second option is infinitely superior.
Best In-Depth Email Marketers Course To Make 7 Figures
As a fellow online marketer, I’m barraged by hundreds of webinars and courses aswell!
Most of them are scams and want to get a quick $1,997 or $4,997 from you but after taking more than 25 of these courses, I definitely recommend checking out this $997 all-inclusive course from Russel Brunson – the 9 figure Clickfunnels email marketing marketer that teaches you everything you need to know about online marketing and even goes in-depth on email marketing tactics that turned hundreds of nobodies into ⅞ figures marketers.
This course isn’t just a “How To Make Money With Email Marketing” course but more so an entire all-inclusive course that I think every online marketer should consider!
How To Generate Profitable Traffic For Your Email Marketing
Traffic is the main issue that most marketers seem to face.
Even though there are endless guides out there teaching people how to generate free traffic & paid traffic it still seems to be the top issue on the same level as optimizing conversion rates & how to become a billionaire.
The main thing you need to keep in mind is that you need to be CONGRUENT in your messaging.
Don’t say one thing in your ads and then your marketing copy on your sales page says otherwise.
Keep in mind that your main goal when driving traffic is to not only get their email but to also get them on your site so you can retarget them on social media based on their behaviour and pixel fires.
If you start driving traffic through paid ads, you can retarget people that landed on your email registration page but didn’t sign up with messages that will yield higher conversion rates on your opt in forms.
If you truly want to learn more about funneling traffic to your website or funnel, I definitely recommend you check out this short book that shares 20+ virtually unknown secrets to get you tons of traffic to any website or funnel.
After you read this book, you’ll literally have everything you need to know on How To Make Money With Email Marketing.
What To Do Next
Thank you so much for going through the blog posts!
I’m really looking forward to your success story in your online marketing journey with email marketing.
At this point, you’re probably wondering “what should I do now in my journey?”
I truly believe that if you’re an online marketer or business owner, you need to have an email marketing campaign.
There three things that I think you should really consider doing next:
- Choose the right email marketing platform for your online marketing needs based on our in-depth research & comparing hundreds of email marketing softwares available. Check it out here!
- Go way deeper and watch a free webclass by Russel Brunson that goes over the weirdest funnel secret that is helping entrepreneurs turn their business ideas into profitable 7 figures businesses. Watch the Free Webclass Now!
Wish you nothing but the best on your journey and hopefully now you know exactly how to make money online with email marketing!