Digital Marketing: 14 Things You Should Know

Everyone knows that Digital Marketing is super important to every successful business.

There are thousands of books about digital marketing now but one 3 books really stand out.

With that being said, there are some digital marketing things that many people overlook.

Here are some Digital Marketing things that you should know:

Why Digital Marketing Strategy Is Important?

Yes – very. 

You need a digital marketing strategy in place with a goal in mind. 

You need to make sure that you are analysing your digital marketing efforts and your KPIs (key performance indicators.

The main reason as to why you need a digital marketing strategy is because you need to make sure that you have a complete customer journey that will take new visitors and predictably turn them into customers

Is Digital Marketing Overrated?

No, it’s necessary in any business that wants to be successful and sell products to consumers.

You can do well with just traditional marketing but you NEED to have at least a decent digital online presence for people to find you since 93.7% of customers do online research on a company before doing business with them.

What Are Digital Marketing KPIs?

These are key performance indicators. The KPIs change depending on the goal of the digital marketing platform being used and for what reason. 

For example, if you’re driving traffic with social media advertising, some of the KPIs you need to keep track of are Cost Per Click, Cost Per Impression, Cost Per Sale etc…

Is Network Marketing Pyramid Scheme?

It’s in the form of a pyramid with the top person getting the biggest advantage however it doesn’t collapse the same way a regular pyramid scheme does. 

However it does look eerily similar and the business model relies on recruiting and the most profitable part of the business is recruiting. 

Do of that what you will!

Is Digital Marketing Course Useful?

There are hundreds of digital marketing courses online nowadays.

It’s hard to pick one and commit to following their teachings.

With that being said, if you do your due diligence and do your research on your instructor and what results other students got from a particular digital marketing course, I definitely think it can be useful.

After taking 50+ digital marketing courses, the one I recommend the most is by far the $100 Funnel Challenge.

This will take you from zero to a full profitable online business in the matter of 30 days while also being able to follow along step-by-step. 

Learn more about it right here!

If you’re more of a book kinda person and want digital marketing books that will show you how to profitable generate traffic, turn that traffic into customers and scale to your target goal as efficiently as possible – check out my 3 Recommended FREE Online Marketing books every serious entrepreneur should read (or listen to or watch).

How Digital Marketing Differs From Traditional Marketing?

Traditional Marketing mostly relies on offline efforts like:

  • Magazine Advertising
  • Television Advertising
  • Guerilla Tactics
  • Word of Mouth

Digital Marketing is online and relies on strategies like:

  • Social Media Posting
  • SEO
  • Social Media Advertising
  • Email Marketing

Do Digital Marketing Need A Degree?

No, however it is helpful for some job opportunities.

Most people that get into digital marketing are fairly entrepreneur minded and are looking to start their own business. For this, you don’t need a degree.

Some people want to get their foot wet and work for some companies before starting a business. This really depends on the business you’re applying for but most modern businesses value examples, results and testimonials more than degrees.

If you want a free training that will give you more value in 2 hours than most degrees out there, check out the FREE Training by 9-Figure Marketer Russel Brunson.

Is Digital Marketing Recession Proof?

Yes. Digital Marketing is not oriented around one specific industry that might get hit with a recession season & you can literally provide your digital marketing services to any business that wants to make more money.

Is Digital Marketing Good Money?

Yes. Wages generally start off at $70,000 a year and tend to go up to high six figures per year.

Obviously, most people who get into Digital Marketing end up making their own business and there is really no limit on that ($0 to Multiple Millions per year).

Is Digital Marketing Difficult To Learn?

It’s only difficult to learn if you’re learning from people who are not qualified to teach. These teachers are generally the ones in most lower-level schools who are regurgitating stuff that worked 5 years ago.

Digital Marketing is a rapidly evolving industry and hence you would want to listen to teachers who are currently business owners and learn directly from the horse’s mouth.

9-Figure Marketer Russel Brunson decided to hold a completely FREE WebClass a couple of weeks ago that you can watch right here that will show you everything you’ll need to know about online businesses.

What Are Digital Marketing Agencies?

Digital Marketing Agencies are businesses that provide digital marketing services.

These services are generally one of these:

  • Facebook Ads
  • Google Ads
  • Youtube Ads
  • SEO Services
  • Social Media Posting
  • Call Tracking
  • Blog Posting

The best Digital Marketing Agency in the world is DashClicks – they provide these whitelabel digital marketing services to thousands of businesses around the world.

Is Digital Marketing A Skill?

Yes, it’s a learnable skill that is pretty high in demand and is foreseen to keep growing in necessity as businesses keep becoming more and more digital-based.

Is Digital Marketing Part Of Advertising?

Advertising is part of digital marketing. There are free methods of digital marketing like SEO and Social Media posting and there are paid advertising methods of digital marketing like Facebook Ads, Youtube Ads & Google ads.

Why Digital Marketing As A Career?

It’s super in-demand.

Will definitely be needed in the future.

Really hard to automate the creative aspects of it.

Really good pay.

Flexible hours for the most part.

Really high wage ceiling.

Final Thoughts

Digital Marketing is a sector that will keep growing till the end of time – even when automation is at an all time high!

Thank you so much for going through these 14 things that you should know and hopefully you got a clearer perspective at what makes digital marketing so great.

With that being said, I would like a couple of things that I think every human that is passionate about digital marketing should look into.

  1. Get these 3 Free Digital Marketing Books. They go super in-depth on how to start a business from scratch, how to generate profitable traffic, how to turn those visitors into paying customers and how to scale that business to your target goal ASAP.
  1. If you want a more handheld approach to learning digital marketing, take this One Funnel Away Challenge. This will not only challenge you to create a successful business but Russel Brunson will teach you everything you’ll need to know when it comes to online marketing that took him from 0 to becoming a now 9-Figure Marketer.