Landing Pages: 22 Things You Should Know

Landing Pages have blown up in popularity after people started realising how incredibly effective they are.

The ability to take a visitor and lead them to a particular end-goal while removing all the side-distractions is insanely powerful.

Nowadays, there are hundreds of different landing page softwares that you can use but there are definitely some softwares that are infinitely better.

Here are 22 things that you should know regarding landing pages:

Why Use Landing Pages?

Landing Pages are intentionally built for one specific purpose. This is generally either capturing leads and build an email list or selling products to your target audience.

Landing pages tend to convert way better than regular website pages since they remove distracting links, menus and other miscellaneous things that don’t align with the intention of the page.

The visitor either has to buy/become a lead or leave.

There are also a ton of amazing landing page softwares that allow you to build even higher converting fast landing pages.

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Why You Need Landing Pages?

  • They convert higher than regular pages
  • They are specifically built to optimize the % chance a visitor will become a customer
  • Allow you to add unique elements to make your page’s copy more persuasive
  • Super easy to build if you use one of these landing page softwares
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Why Use Landing Pages For Email?

When sending people to a landing page from your email, you can easily carve the copy of your email to pre-frame your audience that are going to land on that specific page. You want to use a landing page software to build these pages so you can truly captivate your audience and immerse them into your sales page copy instead of having exterior-website things that disturbe your audience from the end goal.

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How To Create Landing Pages For Free?

There are a ton of amazing landing page softwares that give you 14 day trials for you to try! There are 100s of options but after analyzing the top 50 options, these are the only 5 that we can honestly recommend based on their pricing, features, design, customer reviews and other important factors.

Read more about the best landing page softwares here!

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What Are Landing Pages Used For?

They’re intentionally built on landing page softwares to help drive a business more leads and sales.

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How Many Landing Pages Can I Have?

An infinite amount of landing pages! I’d recommend checking out what the most popular landing page softwares offer because some offer limitations on how many landing pages you can host on their service but most of them allow you to have unlimited landing pages with their most expensive offer.

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How To Effectively Use Landing Pages?

You need to send traffic that aligns with what you’re promoting to the landing page and then let the landing page’s copy persuade that audience to either become leads or buy your product.

There are a ton of different types of landing page funnels that you can use for your business however most of these landing page softwares usually provide amazing highly-converting funnels that you can use as a template to ensure your success with the landing page.

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Are Landing Pages Necessary?

If you want your customer to have a clear journey and help him make their purchase with more ease, then yes!

If you care about higher sign-in rates and conversion rates, then yes!

Start creating landing pages now!

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Are Landing Pages Free?

No, you need to pay for a landing page software however a ton of them offer a 14 or 30 day free trial where you can try them for completely free.

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How To Create Landing Pages For Campaigns?

The easiest way to create landing pages for campaigns is by choosing a landing page software from this list, choose one of their best high-converting templates depending on what you’re using the landing page for and tweak the copy for your particular business and product!

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What Are Landing Pages For?

They’re generally used to more-effectively sell your products & services or gather information on your leads.

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Are Wix Landing Pages Free?

No and they’re not the best quality and generally tend to be fairly slow to load. I recommend checking out these landing page softwares for better alternatives that offer more features, better affordability & better design.

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What Does Landing Pages Mean?

A Landing Page is a page that you send traffic to with the intention of selling your product or generating leads.

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Where Are Landing Pages Hosted?

Landing pages are generally hosted on the landing page software provider’s end. Some of them allow you to connect your own personal web hosting domain to add an element of personalization to your website.

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How To Set Up Landing Pages?

It’s generally a fairly easy set up depending on what landing page software you decide to go with. You’ll need to:

  • Choose “Create New Landing Page”
  • Choose a perfect Template for your specific needs
  • Add your own personal copy and optimize it for your niche/product
  • Send Profitable Traffic to it!
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Why Landing Pages Work?

Landing Pages work because they remove any distractions that visitors have and sorta force them to either buy or leave the landing pages. 

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Can You Make Landing Pages?

Definitely! All you need is an amazing landing page software with useful features, simple design, easy to use and affordable.

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Where Do Landing Pages Go?

The landing page software provider generally hosts the landing pages on their own servers.

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Do Landing Pages Work?

Yes – they’re infinitely better and more effective to sell your products than regular websites.

With that being said, you’ll need to know a bit about how to effectively use landing pages and how to sell with your sales funnels.

I recommend checking out the 3 Best Online Marketing Books that will teach you how to drive profitable traffic to your landing pages, how to turn that traffic into customers and how to scale to your dream goal as effectively as possible.

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How Long Should Landing Pages Be?

This really depends on what type of sales funnel you want to create. I recommend 2 things.

  1. Look at the landing page templates that the highest converting funnels are using.
  1. Take this Funnel Challenge that will take you from 0 experience to a full profitable funnel!
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Do Landing Pages Still Work?

If you want your customer to have a clear journey and help him make their purchase with more ease, then yes they still work!

If you care about higher sign-in rates and conversion rates, then yes they still work!

Start creating landing pages now!

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Why Landing Pages Important?

They’re important because they’re the most effective method of how a business can promote their products to a target audience. They’re intentionally built on landing page softwares to help drive a business more leads and sales.

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Are Landing Pages Effective?

Yes – super effective. 

The level of effectiveness mostly depends on how persuasive the copy on the landing pages are but if you’re a decent copywriter, then they’re super effective!

I recommend taking this Funnel Challenge that will help you build a super effective landing page and sales funnel for just $100!

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Final Thoughts

Landing Pages are a necessary component for digital marketing businesses around the world.

Gone are the days where you can effectively sell products on regular websites.

Nowadays, it’s a necessity to have landing pages to effectively generate leads and sales.

With that being said, I do have a couple of recommendations that you should look into that will help on your digital marketing journey.

  1. Check out our updated comparison list of the Best Landing Page Softwares that you should look into. These Softwares were last compared on 15th June 2021 and they were analyzed based on pricing, design, features, customer reviews and other important factors.
  1. Take this Funnel Challenge that will help you build a profitable sales funnel from completely scratch while being hand-held!
  1. Watch this FREE Training by 9-Figure Marketer Russel Brunson that will go over how you can more-effectively build a high-converting sales funnel, generate profitable traffic to your landing pages and scale to your dream goal as fast as possible.

Main Writer & Editor at BHMR. Lover of digital marketing & huge fan of complex software. 

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